Before founding Simple Modern in 2015, I worked for a non-profit ministry for nine years, and that experience powerfully shaped my approach to business and culture. Three lessons, in particular, stuck with me as I began my journey as an entrepreneur.

In the words of Winston Churchill, “Now, this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

Sometimes tuition is financial, but it can also be time, effort, reputation, or physical health. The more tuition we pay, the more deeply the experience impacts our future thoughts and actions.

Compounding can have a profound impact on our relationships, career, abilities, finances, and health. When harnessed, it has the power to improve our quality of life dramatically.

In 2015, I co-founded a drinkware company. It seemed insane to others at the time as we would be competing with strong brands like Yeti and Hydro Flask. Today Simple Modern sells over $100 million annually. Here’s the secret to how we did it and glimpse into the Simple Modern founding story.

Practice cultivates and enhances our natural talents and abilities. Practice unlocks our full potential and amplifies our effectiveness, but it requires a great deal of time and commitment.