Previous Posts

Past Shapes Present

William Wordsworth, a well-known 18th century English poet, wrote: “Life is divided into three terms – that which was, which is, and which will be. Let us learn from the past to profit by the present, and from the present, to live better in the future.” Wordsworth was making a salient […]

Creative Collaboration

Collaboration is one of the five core values of Simple Modern. We believe that teams produce better results than individuals, so collaboration plays a significant role in the day-to-day structure of our company. We view every interaction with our teammates, manufacturers, partners, and customers as an opportunity to work together. […]

Chapters

The early days of a startup are a singularly unique experience. You are bringing something new into the world, no one knows who you are, and no one cares. It is obvious quickly how difficult it is to gain traction and become relevant. When we started Simple Modern in 2015, […]

Mistakes are Tuition

Over the course of his 84 year life, Thomas Edison acquired a record 1,093 patents and helped create the movie camera, microphone, the stock ticker, and even an early version of the tattoo gun. Edison famously only slept around 3 hours per night and could exist on such a small […]

The Eighth Natural Wonder

Seventy million years ago, a group of North American tectonic plates began to shift slowly. This movement produced tremendous pressure that lifted an entire region to almost 7,000 feet above sea level. For millions of years, not much happened until a small stream began to develop along the surface of […]

The Power of Practice

Game 6 of the 2013 NBA finals was one of the best games in basketball history. The Miami Heat entered the game behind 3-2 to the San Antonio Spurs in the best of seven series. The entire game was close, with the lead seesawing between the teams until the Spurs […]

The Art of Quitting

I’ve learned a paradoxical truth. Successful entrepreneurs are simultaneously skilled at persistence and at the art of quitting. This essay introduces the concept of “toxic persistence” and “redemptive persistence”.


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